CUT2amigoTalk to Anuupam G.

Case studies

Stories we've scripted, shot and shipped.

Every project is led by Anuupam G. Purohit and brought to life with the CUT2amigo creative team.

Social Media Marketing · Retainer 2025–2027

MTV Nishedh

Turning taboo discussions into 2M+ organic-view viral reels

Led by Anuupam G. Purohit and the CUT2amigo creative team

The brief

Drive open, relatable conversations around taboo topics and sexual health for Indian youth without sounding clinical or preachy.

The approach

Street-smart humour, situational sketches and custom micro-dramas that normalise the conversation. Won in a competitive pitch against other agencies.

The results

  • — Multi-year retainer mandate secured through 2027
  • — Many reels crossing 2M organic views
  • — An engaged, loyal youth fan club on Instagram
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High-Velocity Short-Form

Roposo · Glance Media

1,500 high-energy reels built for Gen-Z scroll speed

Creative direction & production architecture by Anuupam G. Purohit

The brief

Create 500 original reels a month for three consecutive months to maximise in-app dwell time for Gen-Z users.

The approach

A high-speed writing and editorial pipeline that scaled volume without losing comedic punch or scroll-stopping pacing.

The results

  • — 1,500 total assets delivered on schedule
  • — Kept the Roposo app sticky and dynamic
  • — “Handled it effortlessly” — InMobi / Glance
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AI Music Videos

Indemus

315K+ YouTube views through comic 3D & hyper-real AI

Directed, visualised & edited by Anuupam G. Purohit

The brief

Produce full-length music videos exploring two distinct aesthetics — comic 3D stylised animation and hyper-realistic digital worlds.

The approach

Concept, direction and AI visual generation for Chill Bro Chill and Tera Kya Kehna Meri Behna.

The results

  • — 222,000+ views on Chill Bro Chill
  • — 95,000+ views on Tera Kya Kehna Meri Behna
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Commercial Film

Pronto

An intricate commercial, from scratch, in 7 days

Produced & directed by CUT2amigo under Anuupam G. Purohit

The brief

Craft and deliver a complex commercial over the New Year holiday period — when other production houses bowed out.

The approach

Founder-led scripting and a tightly mobilised crew compressed pre-production, shoot and post into a single week.

The results

  • — Delivered in 7 days over the holidays
  • — Broadcast-grade finish under extreme time pressure
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Podcast Format

Sports For All (SFA)

20 podcast-style reels and 2 original IPs for a sports-obsessed audience

Anuupam G. and the CUT2amigo creative team

The brief

Grow SFA's sports-obsessed audience across Instagram and YouTube with a repeatable video format.

The approach

Two original IPs — I for Inspiration and SFFA — plus two influencer collabs. Short cuts for Instagram, long cuts for YouTube, same energy.

The results

  • — 20 podcast-style reels
  • — 2 original IPs launched
  • — 2 influencer collaborations
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