Founder & CEO
Meet the creative mind behind CUT2amigo.
A screenwriting room, a film set and an AI lab walked into a studio. Anuupam G. Purohit brings storytelling, filmmaking, marketing and emerging creative technology together to help brands communicate in ways people remember.
The story
It started in the writer's room.
- St. Xavier's College alumnus · Diploma in Film & TV
- Feature films: Rajani Ki Barat, Sohla
- TV: The Great Indian Laughter Challenge, Star Plus, Sony
- AI content creator, marketer & hybrid AI director
CUT2amigo didn't start in a corporate boardroom. It started in the writer's room.
For over 15 years, Anuupam G. Purohit has lived at the intersection of popular storytelling, mainstream entertainment and commercial brand strategy. He cut his teeth scripting iconic Indian television reality and comedy hits — including The Great Indian Laughter Challenge, Star Plus specials and Sony Entertainment programming.
His craft expanded into feature films as screenplay and dialogue writer for Rajani Ki Barat and Sohla (presented by Sonali Bendre).
When the digital landscape shifted toward bite-sized feeds and AI tools, Anuupam G. recognised that technology without a compelling human story is just noise. He founded CUT2amigo to offer brands the opposite of generic content: genuine screenwriting instinct, directorial polish and fearless experimentation — from MTV micro-dramas to a 60-minute hybrid AI OTT drama, Sutputra Karn.
"What sets CUT2amigo apart isn't just our process — it's the intention behind it. We take time to understand, explore and create with purpose at every turn."
— Anuupam G. Purohit, Founder & CEO
01
Script-first thinking
Every 15-second reel or multi-million-view campaign starts with character, tension and punch. If it doesn't work on paper, no edit will save it.
02
Direct founder partnership
Clients get Anuupam G.'s personal vision, strategic steering and creative oversight from kickoff to final colour grade.
03
Embracing the bleeding edge
We don't fear AI or emerging platforms; we master them to expand what's creatively possible on screen.
The creative squad
Behind every great story is a creative team.
Anuupam G. guides the vision; great storytelling is a collective craft. Supporting him is a tightly curated network of directors, scribes, meme maestros, marketing strategists and AI artists — activated around each project's creative and technical needs.
Aditya Gawde
Creative Director
Writer for digital & TV — Laughter Challenge, Filmfare & Screen. Meme and social media specialist.
Saaikat Baghban
Film Director & Producer
Digital commercials for Zing Bus, Big Basket, SBI & Kotak. AI micro-dramas & films.
Directors & Cinematographers
Broadcast-grade imagery, live-action blocking and commercial aesthetic.
Scriptwriters & Humour Specialists
Comedic timing, conversational dialogue and cultural resonance.
AI Prompt Engineers & VFX Animators
Synthetic generation pushed into emotionally resonant cinematic art.
Social Media & Performance Mavericks
Narratives tuned for algorithm velocity and measurable engagement.