Social Media Marketing · Retainer 2025–2027
MTV Nishedh
Turning taboo discussions into 2M+ organic-view viral reels
Led by Anuupam G. Purohit and the CUT2amigo creative team
A founder-led creative agency · Mumbai
We treat your brand's feed like a blockbuster script.
Led by filmmaker and storyteller Anuupam G. Purohit, CUT2amigo unites screenwriting craft, viral marketing instincts and next-gen AI film production to build brand fan clubs that go wild.
"Not a generic content mill. A boutique creative studio led by seasoned storytellers."
Creative leadership
Big agency muscle. Boutique founder dedication.
When you hire an agency, you shouldn't get pitched by seasoned leaders only to have your brand handed to junior interns. At CUT2amigo, every strategy, script and creative cut is shaped directly by founder and creative director Anuupam G. Purohit.
With 15+ years writing for Indian television hits, penning feature films, directing commercials and pioneering hybrid AI cinema, Anuupam G. makes sure your brand tells stories audiences can't scroll past.
15+
Years in feature film, TV & ad storytelling
2M+
Organic views per reel — MTV Nishedh
500+
Reels a month scaled for Roposo / Glance
AI
Commercial & hybrid AI production pioneer
What we do
Where cinematic craft meets modern content velocity
01 · Concept to final cut
Live-Action Commercials & Brand Films
High-stakes ad films, branded fiction and narrative commercials engineered with directorial flair and delivered at record turnarounds — like our 7-day holiday turnaround for Pronto.
02 · Hybrid magic
AI Cinema & Generative Visuals
Hyper-real and stylised AI music videos, episodic OTT storytelling and 3D visual worlds that stretch creative budgets without sacrificing emotional depth.
03 · Audience obsession
Social-First Formats & Micro-Dramas
Multi-million organic reach campaigns, podcast video IPs and scroll-stopping D2C reels built for Gen-Z scroll speeds across platforms.
04 · The writer's room
Screenwriting & Narrative Strategy
Scripting rooted in authentic human conflict, humour and dialogue — crafted with the rigour of mainstream cinema and broadcast television.
Featured work
Led by Anuupam G. Purohit & the CUT2amigo team
High-Velocity Short-Form
Roposo · Glance Media
1,500 high-energy reels built for Gen-Z scroll speed
Creative direction & production architecture by Anuupam G. Purohit
AI Music Videos
Indemus
315K+ YouTube views through comic 3D & hyper-real AI
Directed, visualised & edited by Anuupam G. Purohit
Trusted by global networks, OTT leaders & disruptive brands
MTV Staying Alive FoundationViacom18Sony LIVFlipkartGlance / InMobiReliance Smart MoneyUNICEFSports For AllProntoIndemus
"Professional, creative, and remarkable attention to detail! The work done by CUT2amigo for MTV Nishedh has been phenomenal."
"Amazing! Solved our requirements with ease. The task was tough due to the sheer volume of videos, but CUT2amigo handled it effortlessly!"